VF Corporation hat mit Wirkung zum 1. Mai 2023 neue Beförderungen in seinem Marken-Führungsteam in der EMEA-Region bekannt gegeben.

    Andreas Olsson, bisher General Manager von Dickies® EMEA, wird die Rolle als VP Sales – Vans® EMEA übernehmen. Werner Bossenmeier, bisher VP, Marketplace – Timberland® EMEA, wird Nachfolger von Andreas Olsson als General Manager von DickiesEMEA.

    Martino Scabbia Guerrini, EVP, President EMEA, APAC & Emerging Brands said: „We are proud to announce Andreas’ and Werner’s promotions to these important leadership roles in EMEA. At VF, we believe in investing in our talent, and these appointments are a testament to our commitment to talent growth and development. Their wealth of experience and expertise will undoubtedly contribute to the success of our business, as we continue to aim for growth and expansion. We congratulate them on their new roles and look forward to the achievements they generate for us in the future”.

    Andreas Olsson started his VF career in 2009 for The North Face® as Key Account Manager, and quickly advanced to join the Vans team, holding various sales and marketing positions, including Country Sales Manager Scandinavia, Sr. Wholesale Marketing Manager and Strategic Account Director for the brand in EMEA. During the last two years with Dickies, Andreas has played a crucial role in driving strategic priorities, elevating the brand in the region and unlocking new opportunities in the marketplace. As he gets back to his brand roots, Andreas will lead the Vans sales organization and execute the wholesales strategy across all market channels and categories in EMEA. Andreas Olsson, commented:  “I am grateful for the career opportunities I have been afforded at VF that have allowed me to explore different roles and gain valuable experience along the way. I want to recognize the achievement of our highly talented Dickies EMEA team, which have delivered a progressive marketplace execution, challenged the status quo and deployed a focused brand elevation strategy that is unlocking rapid consumer acquisition. They have achieved amazing results over the last two years and I am sure Werner will continue to build on this positive momentum in EMEA. At the same time, I am excited to be rejoining the Vans family and be part of shaping the growth of one of the most authentic brands EMEA today.



    Andreas Olsson / Bild: VF Corporation
    Werner Bossenmaier / Bild: VF Corporation

    Werner Bossenmaier has been key in leading the overall Timberland EMEA commercial strategy, developing a powerful unified marketplace approach and delivering consumer-centric excellence across our entire EMEA region. Before joining Timberland, Werner was pivotal in leading VF’s EMEA business as Director, Group Digital Accounts. In this role, he led the creation of one VF framework and Digital Key Account Governance to establish best practices across VF’s portfolio, which resulted in accelerated brand growth. In his new role, Werner and the entire Dickies team will continue to concentrate on the growth of the brand with a focus on product, work & work-inspired offerings, marketplace development, and building deep engagement with consumers. Werner joined VF in January 2013 as Senior Manager of Strategy, EMEA. Werner Bossenmaier, said: „Before taking this new step, I want to take a moment to express my gratitude to the incredible Timberland team and for our collective achievements over the past years. As I move forward with this new role at Dickies, I am excited to embark on this journey with great energy, passion and confidence. Together with our highly talented team, we will continue to thrive and build upon the strong foundation which Andreas and team have created. Following the brand’s recent 100 year anniversary, we are looking forward to driving the next phase of its evolution, while elevating it together with our long-term partners.” 



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