Kari Traa is not just a champion freestyle skier with three olympic
medals to her name but also the creator of a successful sportswear
brand. Kari’s story begins in Voss, the small town caught between the
Norwegian fjords and mountains, where she was born and raised.
Her Norwegian heritage has not only given Kari a talent for sport but
also an eye for design and a passion for creativity. Even during the
height of her skiing career, Kari somehow found ways to develop her
creativity. In between training and competing, Kari began knitting
beanies for friends and customizing her own ski-gear. Designs that
became so popular amongst friends and fellow skiers from around the
world that the Kari Traa brand was born.
Even today, fond childhood memories, the rugged Norwegian nature and a
strong sense of Scandinavian traditions are still the sources of
inspiration for Kari Traa’s designs. Sportswear designed to perfectly
fit the feminine form but still able to cope with the demands of an
active, sporty and adventurous lifestyle. For nuns and knockouts!
