VF Corporation ernennt Silvia Onofri zur neuen Napapijri Markenchefin

With an extensive background spanning 20 years in the fashion industry, Onofri is uniquely equipped with relevant experience in driving brand positioning and business growth, maximizing retail and wholesale excellence, improving operational efficiencies, and delivering financial performance. „Napapijri, born as an Italian brand, has evolved into a premium and sustainable outerwear global icon. We’re excited to welcome Silvia to the VF family as Brand President,” said Guerrini. “Her industry experience and deep understanding of the marketplace will enable us to advance Napapijri’s growth plan and unlock its full global potential.

„Onofri started her career at Bulgari as a Marketing and Product Manager. Her talent and dedication led to new career opportunities in finance, merchandising, trade marketing, communication, and sales. Since 2008, Onofri has worked at fashion company Bally where she was promoted from Global Trade Marketing Manager to Chief Commercial Officer Global Wholesale & Licences, with responsibility for sales, strategic direction, vision and brand growth.“I am excited to take on this responsibility for Napapijri in order to build on the incredible work that has been done so far and guide the brand through its next phase of growth, both across EMEA and globally,” Onofri said. Onofri succeeds Massimo Ferrucci, who was the former brand President and left the company last year.