Smartwool Announces Senior Leadership Changes

Corey Stecker, previously International General Manager of Sales and Marketing, has been named Global Head of Sales. Stecker has been with Smartwool since 2016 and has led the brand to tremendous growth in Canada and Europe during that time. In his new role, Stecker will take on responsibility for all wholesale and distributor channels globally including in the US, Canada, EMEA, and Emerging Markets. 

Additionally, Matt Etzler has been named the Global Head of eCommerce. Etzler joined Smartwool in 2020 as the Senior Manager of eCommerce. eCommerce is a core pillar of Smartwool’s strategic growth strategy and, in his new role, Etzler will lead Smartwool’s digital transformation and elevate digital commerce channels globally for the brand. 

These expanded roles assume the responsibilities of Scott Bowers, Smartwool Vice President of US Sales, who has announced his intent to retire from Smartwool in late June after four years with the brand. Both Stecker and Etzler will report to Smartwool Brand President, Jen McLaren. „Scott has been instrumental to our brand’s purpose-led vision and I wish him continued success in his next adventure,” said McLaren. “At the same time, I welcome Matt and Corey to the Smartwool leadership team and know they will continue to drive the success of our global brand strategy.”