ASICS Deutschland GmbH

News
7. April 202511teamsports Group mit neuem Chief HR Officer
13. Januar 2025Heiratsantrag auf der Ziellinie nach Lauf auf kräfteraubender Unterlage
4. Dezember 2024Fersenloch reparieren oder vorbeugen
6. Oktober 2024Testet Tough – der neue ASICS METAFUJI TRAIL
12. Juli 2024ASICS geht gegen Hass im Netz vor
26. April 2024Die Trails mit der FUJITRAIL Kollektion von Asics erobern
Produkte

ASICS Deutschland GmbH
Hansemannstraße 67
41468 Neuss

Telefon: +49 (0) 2131 3802 179
Fax: +49 (0) 2131-3802-0

asics@asics.de
www.asics.de

Kihachiro Onitsuka Founds Onitsuka Co., Ltd. 1949 After returning home from the war in 1945, Mr. Kihachiro Onitsuka establishes ONITSUKA Shokai in Kobe in 1949. In the same year, the company is reorganized as ONITSUKA Co., Ltd. with four employees and a capitalization of 300,000 yen. Later, the company name is changed to ASICS, an acronym for the Latin expression "Anima Sana In Corpore Sano" ("You should pray for a healthy mind in a healthy body"), a quote from the Roman satirist Juvenal. The proverb is suggested to Mr. Onitsuka by a wartime friend offering business advice, Mr. Kohei Hori, who at the time is Director of Health and Physical Education at the Hyogo Prefecture Board of Education. The words make a deep impression on Mr. Onitsuka, inspiring his dedication to making athletic shoes with the aim of nurturing healthy young people through sports.